The Start, Stop, Continue Formula For Productivity

If you are not learning, you are not earning. I have adopted this philosophy over the past year and have been experiencing some amazing results, personally and professionally alike. When starting to adopt a mentality of constant growth, it can become easy to fall into the trap of paralysis by analysis. It feels good to be “learning,” it releases dopamine in our brains and we can achieve some levels of satisfaction from this. However, what I want to point out is that to simply ingest all of this information really does nothing for you. Sure, you are reading, reading, reading, but what will you remember 2 weeks from now? Will you be able to remember those 3 steps from that article on productivity on you read? If you are like me, the answer is NO. Here’s my solution – pick a skill that you would like to improve upon, seek out information only from those you would trade places with, and then implement what you have learned into your weekly schedule. I want to share with you a simple technique you can do right now, so grab your pen and paper, and let’s get to work.


This is called the start, stop, continue formula for productivity. Whenever you hear someone, or yourself saying “I just don’t have enough time,” pull this formula out and figure out how to make time. We all have the same 24 hours – why is it that some of us just achieve so much more? Let’s reverse engineer this problem and find a solution.

Grab a piece of paper and at the top write START, in the middle write STOP, and near the bottom of the page write CONTINUE. Under the start section write the activities that the most successful people in your industry are completing every single day that you currently are not doing. This may take a little research on your part, but it is well worth it – trust me. These are the activities that you know you should be doing, but haven’t “gotten around,” to completing. Some of mine were – reach out to high achievers, wake up at 5 a.m. every day to read and meditate, pray.

Next step – under the stop section you fill in tasks that are taking away from your productivity. These are the tasks that yield you no positive results. One of my STOP tasks was to silence my cell phone during my main working hours to ensure my attention wouldn’t be diverted to irrelevant tasks. I focus a lot on getting and staying in the flow state and completing this step has helped enormously.

The last step is the continue section. This section seems pretty straightforward, but in reality these are the most difficult tasks to identify. The reason I have had trouble with these is because they are somewhat subjective to the user. I suggest doing two things for this section – 1.) Ask yourself this question – If I only completed these activities today, I would keep my business/personal life moving forward. No matter what else happens during the day, if you completed these tasks, you would move closer to your end goal. 2.) Ask a trusted adviser/mentor what they think about your “continue,” tasks and apply their feedback.

There you have it! My productivity formula laid out for you. Don’t just read this and forget to implement!

Knowledge is not power, knowledge is potential power!

Go get yours and #LiveFree

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